Vendor Programs Guide

Vendor Programs | Vertical Markets | Networking

A descriptive, comprehensive guide to the vast array of vendor programs available to VARs and channel partners.


The 3Com Focus Partners features four tiers (Registered, Bronze, Silver, Gold).


Adder Partner Program focused on product integration and development.

GFI Software

The three-tier GFI Reseller program include sales and technical training and certification and more.


The LANDesk Expert Solution Provider Program has three certification levels - Silver, Gold and Platinum.

Patton Electronics

The Patton Partner Program includes product discounts, access to technology tutorials and white papers, and more.


Through the company's Partner Connection Web portal, QLogic reseller partners gain access to services including engineering and sales training, opportunity registration, exclusive promotion and more.


Key benefits of the four-tier Raritan Partner Advantage Program include toll-free technical support, advanced replacement services and access to high- level support personnel, field sales teams and inside sales support.


TriGeo works with channel partners targeting small to mid size organizations ranging from 50 to 5,000 employees in a variety of industries.


The three-tier ZySTAR Channel Program offers a range of benefits including access to sales and marketing tools, technical training and certification, product discounts, and instant rebate programs.


Key benefits of the three-tier ScriptLogic Partner Program include product discounts, product launch notifications, partner website access, webinars and technical discussion forums.

Zeus Technology

The Zeus Channel Partner Program offers a range of benefits including sales leads, access to the Zeus product line, a dedicated Zeus channel contact and a Zeus Approved Channel Partner certificate.


Partner benefits include access to marketing funds, incentives, advanced specialization discounts, technology education, and sales, marketing, training and technical tools and resources.


Avaya BusinessPartner Program benefits include access to a channel manager, a secure portal, newsletters, sales and technical training, Avaya Professional Certification, technical support, Avaya Financial Services, a co-op marketing program and advertising support.

A10 Networks

The A10 Partner Program is designed for companies that can assist A10 in providing planning and assessment, design and implementation, and training and support services to its customers.

F5 Networks

The F5 Advantage Partner Program is intended for well-established, financially-stable businesses with extensive sales experience and clients who are likely to be interested in F5’s products and services.


This partner program is for technology solutions providers who can benefit from the products, sales tools, and support offered by Lantronix.

SMC Networks

The Elite Partner Program is primarily designed for value-added resellers.


Brocade revamped its channel partner program with the new Alliance Partner Network. The program features Elite, Premier and Select tiers and is focused on partner profitability.

Juniper Networks Inc.

Juniper’s J-partner program annually receives high marks from channel partners. The program offers three tiers: Elite, Select and Reseller. Tiers are based on technical skills, certifications and solutions expertise.

Blue Coat Systems Inc.

Program is tiered as Elite, Premier and Authorized. Elite have achieved the highest level of competency, Premier have made significant investment in Blue Coat solutions, and Authorized are entry-level.

Fortinet Inc.

FortiPartner Program is tiered by Platinum, Gold and Silver. Levels are based on sales volume, certification, technical skills.

Netgear Inc.

PowerShift Partner Program is tiered by three levels—Platinum Plus, Platinum and Silver. Platinum Plus requires a $50,000 quarterly sales requirement, Platinum a $5,000 quarterly bar. No sales requirement for Silver. No fee requirements for program membership.

FalconStor Software Inc.

Partner Dividends Program is tiered by Invested and Registered partners determined by sales volume, certification, technical skills, solutions knowledge.

Vendor Programs Solutions

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