Vendor Programs Guide

Vendor Programs | State | California

A descriptive, comprehensive guide to the vast array of vendor programs available to VARs and channel partners.


The company offers end-to-end, industry-specific solutions for a wide variety of verticals.


ESRI Business Partner Program include access to dedicated partner resources, product discounts and more.

Meru Networks

The Meru Partner Program includes demo units, product promotions, a trade-in program and so on.


Benefits of the Actuate Resellers Partner Program include sales and marketing support, training, and support services


Benefits of the Compiere Partner Network include sales leads, support, training, a monthly partner conference call, marketing collateral, promotion on the Compiere Web site, Compiere Authorized Partner logo usage, and access to the Compiere Partner Forum.


Benefits of the Fonality PBXtra Reseller Program include reseller discounts, no minimum sales quotas, sales and product training, access to a low-cost PBXtra demo system, access to dedicated sales managers, post-sales support, and access to the Fonality PBXtra reseller portal.

Overland Storage

The Overland Storage Partner Program is a multi-tiered partner opportunity that offers technical support, training, discounts, incentives and more.


Program benefits include Ingres logo usage, a listing on the Ingres Web site, roadmap updates, partner extranet access, joint press releases, joint business planning, tactical joint marketing and more.


Benefits of the Jasper Partner Network Reseller Partner Program include lead registration, access to the JasperSoft sales team, sales training, product training and more.


Benefits of the MindTouch Partner Program include sales leads and co-op marketing opportunities.


Through the company's Partner Connection Web portal, QLogic reseller partners gain access to services including engineering and sales training, opportunity registration, exclusive promotion and more.

Sage Software

The Sage Software Business Partner Program is an umbrella program covering a wide range of specific channel programs.


The three-tier AirMagnet Partner Program offers a range of benefits including free training and access to AirMagnet’s Partner Extranet. Authorized Partners

Trend Micro

The two-tier (Vantage Partner, SecureONE Partner) Trend Micro Partner Program offers benefits including marketing collateral, technical support, sales and technical training and certification, and more.


NComputing provides its global network of partners with training and other resources.


The three-tier Oracle PartnerNetwork offers a range of benefits including sales and technical training, technical support, eligibility for early beta programs, product marketing kits, Oracle Financing, and demo licenses.


The three-tier PGP Global Partner Program offers a range of benefits including e-mail access to a shared PGP partner relationship manager, a sales specialist certification program, e-mail technical support, lead generation programs and marketing collateral.


Key benefits of the Proofpoint Partner Program include product discounts, deal registration, recurring revenue opportunities, technical training and certification and more.


The three-tier Quantum Alliance Reseller Program offers a range of benefits including deal registration discounts, a lead distribution system, SPIFs, sales support, online training and sales tools.


The four-tier Symantec Channel Partner Program offers benefits including NFR software, online technical support, online sales training and marketing tools.


Key benefits of the three-tier Websense ChannelConnect Global Partner Program include dedicated inside sales support, technical support, access to a channel hotline, product discounts and deal registration.

Trend Micro

The two-tier Trend Micro Partner Program offers a range of benefits including marketing collateral, technical support, sales and technical training and certification, NFR software, and pre-sales support.


The Visioneer 20/20 Perfect Vision Program offers discounts on demo units, sales incentives, customer evaluation units, lead referrals, inside sales support, pre- and post-sales support, and marketing collateral.


The Premier VMware VIP Partner Program offers demo software, pre-sales technical support, free online training, demand generation programs and market development funds.


Partner benefits include access to marketing funds, incentives, advanced specialization discounts, technology education, and sales, marketing, training and technical tools and resources.


The Intel Channel Partner Program has two membership tracks: the Technology Provider track and the System Builder track. Each provides specific benefits to specific types of channel partners.


Autodesk Authorized Resellers receive a range of benefits including partner incentives, marketing support, presentation skills training, business planning and business management guidance.

Pillar Data Systems

Key benefits of the Pillar Partner Program include deal registration, marketing development funds, product discounts, dedicated representatives, and free sales and technical training.


The 8e6 ChannelFocus channel partner program is targeted at VARs, distributors, system integrators, consultants and ISPs.


The Centrify Partner Network is designed for resellers, consultants, technology providers, industry groups and OEMs.

Business Objects

There are seven different divisions of the Business Objects Partner Program: Global Alliance Partners, OEM Partners, Solution Provider Partners, Complementary Technology Partners, Volume Reseller and Distributor Partners, Authorized Education Partners and Authorized Consulting Partners.

A10 Networks

The A10 Partner Program is designed for companies that can assist A10 in providing planning and assessment, design and implementation, and training and support services to its customers.

Data Domain

Designed for resellers, software integrators, and companies that offer hardware or software solutions, the Data Domain Channel Partner Program can help company owners expand their business and boost profits.


The Emulex Edge Partner Program is geared towards vendors of server, storage, and networking solutions.

Hitachi Data Systems

Hitachi's TrueNorth Channel Partner Program is for business owners who want to offer their customers robust and reliable storage solutions.


This partner program is for technology solutions providers who can benefit from the products, sales tools, and support offered by Lantronix.

SMC Networks

The Elite Partner Program is primarily designed for value-added resellers.

Sun Microsystems

Application providers, direct marketers, registered resellers, service providers, systems integrators, and value-added resellers are eligible to enroll in the Sun Partner Advantage Program.


Finch Club was developed to give all ViewSonic resellers access to resources that promote business growth.

Acer America

Acer’s channel partner program supports 14,000 partners in the U.S., including retailers and online stores. Acer sells 100 percent through the channel.


AMD's Fusion Channel Partner program offers Select, Premier and Elite tiers. Partners are categorized by business models and goals.


Brocade revamped its channel partner program with the new Alliance Partner Network. The program features Elite, Premier and Select tiers and is focused on partner profitability.

Fujitsu America Inc.

Under the Fujitsu Accelerator Partner program partners can participate in the mobile program, the enterprise program, retail program, or the Interstage software program depending on their business needs.


SonicWall operates a two-tier distribution model that includes distributors and channel partners. The company works with about 7,000 resellers in the U.S.

Juniper Networks Inc.

Juniper’s J-partner program annually receives high marks from channel partners. The program offers three tiers: Elite, Select and Reseller. Tiers are based on technical skills, certifications and solutions expertise.

McAfee Inc.

The McAfee SecurityAlliance Partner Program assists partners to sell the vendor’s solutions in endpoint security, network security, data protection, and risk and compliance to SMBs and enterprise businesses.

Seagate Technology Inc.

The Seagate Partner Program (SPP) includes resellers, system builders, direct marketers and OEMs. The program offers a Premier tier based on sales volume and solutions expertise.

NetApp Inc.

The NetApp Partner program includes resellers, service providers, system integrators, vertical integrators and public sector solution providers. The program is segmented by four tiers: Star, Platinum, Gold and Silver. Benefits are graduated according to tier.

Blue Coat Systems Inc.

Program is tiered as Elite, Premier and Authorized. Elite have achieved the highest level of competency, Premier have made significant investment in Blue Coat solutions, and Authorized are entry-level.

Polycom Inc.

Choice Partner Program is tiered—Platinum, Gold, Registered—with benefits offered by level. Tiers are determined by sales volume, certifications, business and marketing planning, industry vertical market expertise.

Fortinet Inc.

FortiPartner Program is tiered by Platinum, Gold and Silver. Levels are based on sales volume, certification, technical skills.

Netgear Inc.

PowerShift Partner Program is tiered by three levels—Platinum Plus, Platinum and Silver. Platinum Plus requires a $50,000 quarterly sales requirement, Platinum a $5,000 quarterly bar. No sales requirement for Silver. No fee requirements for program membership.

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