Vendor Programs

SonicWall

SonicWall operates a two-tier distribution model that includes distributors and channel partners. The company works with about 7,000 resellers in the U.S.

Vendor Name:SonicWall
Vendor URL: www.sonicwall.com 
Location: San Jose, CA
Annual Revenue: Q1 2010 $53 million
Program Name: Medallion Partner Program
Product/Technology: Network security appliances
Channel Executive: Marvin Blough, vice president, worldwide sales
Phone or email contact: Medallion Partner Program
Program Description: SonicWall operates a two-tier distribution model that includes distributors and channel partners. The company works with about 7,000 resellers in the U.S. The Medallion Partner program segments partners into three tiers--Bronze, Silver and Gold. Levels are based on sales, certification, skills and ability to implement solutions. Benefits are based on the level of partner involvement and include access to an online partner portal, marketing materials and tools, market development funds, demo equipment, training, technical support and opportunities for incremental revenue. The company offers partners a recurring revenue model. Gold and Silver partners are eligible for benefits, such as MDF and dedicated support, not available to Bronze partners.
Web Page: Medallion Partner Program




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