Vendor Programs

Brocade

Brocade revamped its channel partner program with the new Alliance Partner Network. The program features Elite, Premier and Select tiers and is focused on partner profitability.

Vendor Name: Brocade Communications Systems Inc.
Vendor URL: www.brocade.com 
Location: San Jose, CA
Annual Revenue: Q2 2010 $501 million
Program Name: Alliance Partner Network
Product/Technology: Networking products
Channel Executive: Barbara Spicek
Phone or email contact: Brocade Channel Marketing 
Program Description: Brocade revamped its channel partner program with the new Alliance Partner Network. The program features three tiers—Elite, Premier and Select--and is focused on partner profitability. The Professional Services Program (PSP) and Support Delivery Program (SDP) offers partners incremental revenue opportunities. Partners must demonstrate the ability to add value to end user solutions, invest in Brocade skills development, engage in demand generation and participate in marketing programs. Program benefits include deal registration, marketing and sales support, pre- and post-sales support, demo equipment, access to an online portal and rebates.
Web Page: Alliance Partner Network




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