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Vendor ProgramsIBMPartnerWorld, the three-tier IBM Business Partner program, offers a range of benefits, starting at the Member level with information and enablement tools. Vendor: IBM Location: Armonk, N.Y. Annual Revenue: $95.8 billion Program: IBM PartnerWorld Product/Technology: IT products and services Contact: (800) 426-9990 Program Description: PartnerWorld offers a three-tier structure: Member, Advanced and Premier. Participants are referred to as IBM Business Partners. The program offers a range of information and enablement tools, including tiered discounts, qualified leads, deal registration, financing, promotions, rebates, market specific promotions, training, certification, sales and technical support. Advancement from tiers is based on solutions expertise and skills attained. Partners use MDF for advertising, promotions, events and market research. Program Web Page: http://www.ibm.com/partnerworld/
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Solutions in a Small World (Latin America): Sealed with a Kiss Even in today’s Internet-dominated world, in-person business connections still make strong impressions. But face-to-face marketers must be aware of cultural disconnects, explains AMD’s Gerald Youngblood.
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