Mobile Shopping Sales Doubled in December 2011 From Last Year, IBM Data Says

Vendor’s Benchmark holiday report reveals Apple’s iPad and IPhone drove strong online retail sales.

January 19, 2012

D.H. Kass

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IBM Corp. said that online retail sales in December, 2011 grew by 7.5 percent when compared to the same month last year, prodded in particular by sales initiated from Apple Computer Inc.’s iPad and iPhone mobile devices, according to data the vendor compiled from its Benchmark holiday report.

The vendor’s data showed that for December, 2011, sales from mobile devices doubled to 11 percent from 5.5 percent during the same month last year. In addition, 14.6 percent of all online sessions on a retailer’s web site were initiated from a mobile device, nearly three times the rate during the same month in 2010.

Apple’s iPhone accounted for 5.2 percent and its iPad 4.3 percent of mobile device retail traffic during the period, officials said. By comparison, Google Inc.’s Android-based devices accounted for 4.1 percent.

"This past December consumers remained committed to finding the best online deals whether through their PC or mobile device,” said John Squire, IBM Smarter Commerce, chief strategy officer.

“By employing a smarter approach to commerce, many retailers were successful in helping to connect their customers with the best deals from anywhere and at any time, even on Christmas Day where online shopping grew by 16.4 percent over 2010,” he said.

IBM’s Benchmark measures online marketing results, including real-time, aggregated, anonymous sales data from the web sites of more than 500 U.S.-based retailers.

TAGS: IBM,mobile,iPhone,iPad,online,shopping,benchmark,holiday season

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