Cisco Counts 3,000 Customers for Digital Signage Solutions

Vendor signs five new enterprise customers for its Digital Signs technology.

February 22, 2011

D.H. Kass

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Cisco Systems Inc. said that since it entered the digital signage market in 2007 some 3,000 customers have deployed its Digital Signs technology, including five new enterprise-level clients.

The vendor also said that an impending update to researcher Frost & Sullivan’s “World Digital Signage Systems Market” will name it the new global market share leader in digital signage software.

Among Cisco’s new digital signage customers are JW Marriott hotels; West Texas A&M University; Credit Agricole Nord de France, France’s largest banking institution; Melbourne International Airport; and Cyprus Telecommunications Authority (CYTA), a provider of communications services.

The company disclosed its customer milestone and new clients in advance of its showing at the Digital Signage Expo in Las Vegas, NV from February 22 – 25, 2011.

"The digital signage market continues to be an important area for Cisco innovation, and we are delighted that more than 3,000 customers around the world are using our network-based offerings to unlock and scale the power of rich media and video within their organizations," said Janice Litvinoff, Cisco general manager, Digital Media Systems business unit.

“The rapid adoption of Cisco digital signage is a testament to our commitment to provide an end-to-end, flexible solution that is easy to deploy, highly interoperable with other technologies, and firmly built atop Cisco's unrivaled network capabilities,” she said.

Cisco said that it digital signage technology is deployed in 85 countries, used by more than 50 percent of the top 20 global banks, four of the top five global retailers, 300 institutions of higher learning, 150 K-12 school districts and more than 20 sports stadiums worldwide.

The vendor said that it will showcase new digital signage technology at the Digital Signage Expo, including its Cisco MXE 3500, which now can process live video streams from any device or endpoint and funnel to digital signs; three new high definition LCDs in 42-, 47- and 55-inch sizes; and, the Digital Media Player 4310, which the company said combines network-based scalable technology with Adobe Systems Inc.’s Flash for compelling, interactive digital signage content.

Aravindh Vanchesan, Frost & Sullivan program manager, retail systems and kiosk units, said that the Cisco digital signage solutions address a wide range of customer requirements.

"With continuous growth, Cisco has been successful in delivering digital signage solutions across a diverse set of customers with varying requirements,” Vanchesan said.

“Cisco has witnessed repeat business volume and added new customers in just four short years, demonstrating its market-share leadership position in the digital signage industry," he said.

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