IDC: 17 Million Media Tablets Shipped Worldwide in 2010, Forecasts 45 million Units for 2011
Market segment expands by 45 percent in Q3 2010 prodded by shipments of Apples iPad. Vendors shipped nearly 5 million units during the period, researcher says. New product introductions, competition, stronger demand and expanded distribution channels will drive growth.
The nascent worldwide market for media tablets expanded by some 45 percent to 4.8 million units during the third quarter of 2010, lifted almost exclusively by Apple Computer Inc.s iPad device, which accounted for almost 90 percent of the periods shipments, according to data compiled by researcher International Data Corp.
Growth worldwide will be driven by new product introductions, strong demand from business customers and consumers, an uptick in price and feature competition, and expanded channels of distribution, IDC said.
"The media tablet market's rapid evolution will continue to accelerate in 4Q10 and beyond with new product and service introductions, channel expansion, price competition and experimentation with new use cases among consumers and enterprises," said Susan Kevorkian, IDC research director, Mobile Connected Devices.
IDC considers media tablets as devices equipped with color displays between five and 14 inches running condensed operating systems such as Apples iOS or Google Inc.s Android OS with x86 or ARM processors. Media tablets differ from eReaders in that they support connectivity technology and a wide range of applications.
IDCs data is featured in the debut edition of its Worldwide Quarterly Media Tablet and eReader Tracker.
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