FCC Survey Shows Affordability, Know-How Impede U.S. Broadband AdoptionNearly 60 percent of non-users say they cant afford it or dont have online skills. A recent study on U.S. broadband adoption conducted by the Federal Communications Commission revealed that affordability and lack of online skills inhibit adoption by some 93 million people in the U.S. currently absent high speed Internet connections at home. The FCC conducted the study from October 19 to November 23, 2009 in a random digit-dial survey of 5,005 adults--including 2,334 people who do not use broadband at home--to assess attitudes toward high speed Internet adoption. The study's findings indicate that the biggest hurdle, of course, is money. About 28 million non-users, or 36 percent, don't have high speed Internet access because they can't afford the monthly fees or installations costs, don't have the money to buy a computer or don't want to sign a long-term service contract. Another 22 percent, or 17 million adults, say Read more
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Solutions in a Small World (Latin America): Sealed with a KissEven in today’s Internet-dominated world, in-person business connections still make strong impressions. But face-to-face marketers must be aware of cultural disconnects, explains AMD’s Gerald Youngblood. |

