Tags : marketing


Hogan to Depart HP Enterprise Business Unit, Replaced by Jan Zadak, HP EMEA Exec


[April 28, 2011] Hogan to Depart HP Enterprise Business Unit, Replaced by Jan Zadak, HP EMEA Exec Read More...

Tags: marketing , HP , sales , enterprise business , Thomas Hogan , Jan Zadak

Avnet Elevates IT Veteran to Marketing Vice President


[January 26, 2011] Avnet Elevates IT Veteran to Marketing Vice President Read More...

Tags: IT , marketing , infrastructure , technology , Avnet , distributor , SolutionsPath , Cheryl Neal

Juniper Networks Taps Tierney, Cisco Veteran, To Head Global Partner Marketing


[January 21, 2011] Vendor says hire will upgrade channel marketing efforts in partner program. Read More...

Tags: marketing , Cisco , partner , Juniper Networks , Luanne Tierney

Solutions in a Small World (Latin America): Sealed with a Kiss


[November 16, 2010] Even in today’s Internet-dominated world, in-person business connections still make strong impressions. But face-to-face marketers must be aware of cultural disconnects, explains AMD’s Gerald Youngblood. Read More...

Tags: marketing , AMD , channel , Gerald Youngblood , Latin America

Tech Data Names New Channel Marketing Exec, Initiates New Demand Generation Effort


[November 01, 2010] Channel marketing veteran Michael Donner to run distributor's TDAgency, handle launch of solutions and vertical market demand creation program. Read More...

Tags: marketing , distribution , Tech Data , channel , TDAgency

Tech Data Names New Channel Marketing Executive, Initiates New Demand Generation Effort


[November 01, 2010] Tech Data Names New Channel Marketing Executive, Initiates New Demand Generation Effort Read More...

Tags: marketing , distribution , Tech Data , channel , TDAgency

Solutions in a Small World (Greater China): When Opportunity Knocks


[October 18, 2010] Greater China today represents “The Next Big Deal” in the eyes of many multi-national corporations. AMD's Gerald Youngblood explains why the ability to scale is a necessity to successfully market in the region. Read More...

Tags: China , marketing , AMD , channel , Gerald Youngblood

Solutions in a Small World: The Words Have Meaning


[September 14, 2010] Gerald Youngblood, AMD Manager of Worldwide Component Channel Marketing, says marketing must be nuanced to fit a geographic region's communication culture. Second installment in a four-part series. Read More...

Tags: marketing , AMD , communication , Gerald Youngblood

Intel's FTC Settlement Good for Channel Partners, AMD Exec Says


[September 14, 2010] Intel's FTC Settlement Good for Channel Partners, AMD Exec Says Read More...

Tags: Intel , marketing , AMD , channel , David Kenyon

Symantec Offers Marketing Help to Smaller Channel Partners


[August 27, 2010] Security software vendor offers two initiatives to help resellers improve speed, efficiency of marketing campaigns, leverage its resources. Read More...

Tags: security , software , SMB , marketing , Symantec

Cisco Debuts Marketing Tool for Channel Partners


[March 31, 2010] Cisco Debuts Marketing Tool for Channel Partners Read More...

Tags: marketing , Cisco , channel partners

Axis Communications-Golf Mill Shopping Center


[March 16, 2010] As vehicle traffic and the number of visitors increased, management at the Golf Mill Shopping Center felt it was necessary to introduce additional security measures to monitor the retail complex and its 89 acres of outdoor parking. Golf Mill’s management hired Secure Integrations to help address the retail center’s needs. Read More...

Tags: video , security , management , vertical , marketing

A10 Networks-Interline Brands


[February 15, 2010] Internet Brands' network runs a variety of applications and platforms, including Microsoft Active 'Directory, Exchange, and Oracle. Because of the diverse nature of its network, the company’s help desk received a large number of calls regarding lost passwords and user account management. This problem was taking up administrators’ time and lowering staff productivity. Interline Brands needed a solution that would allow users to reset passwords and permit password changes to be applied to several disparate systems. Read More...

Tags: Oracle , Microsoft , vertical , marketing , privacy

Sun Microsystems


[January 26, 2010] Application providers, direct marketers, registered resellers, service providers, systems integrators, and value-added resellers are eligible to enroll in the Sun Partner Advantage Program. Read More...

Tags: software , networking , marketing , Sun Microsystems , Storage

Sophos


[January 20, 2010] The Sophos Partner Program is for business owners who are looking to grow their company and take advantage of the marketing and training perks offered through the program. Read More...

Tags: security , management , support , marketing , technology

Lantronix


[January 20, 2010] This partner program is for technology solutions providers who can benefit from the products, sales tools, and support offered by Lantronix. Read More...

Tags: support , networking , marketing , technology , technical support

Emulex


[January 10, 2010] The Emulex Edge Partner Program is geared towards vendors of server, storage, and networking solutions. Read More...

Tags: server , marketing , partners , partner , Storage

Dell PartnerDirect


[January 10, 2010] PartnerDirect is designed for business owners who are interested in taking advantage of the program’s marketing, support, and financing benefits to grow their company. Read More...

Tags: services , support , Dell , marketing , government

Ingram Micro Folds Consumer Electronics Unit into IT Operations


[January 09, 2010] Distributor re-brands DBL Distribution, looks to capitalize on CE/IT convergence. Read More...

Tags: marketing , partners , Ingram Micro , consumer electronics , DBL Distribution

Corel


[January 04, 2010] By enrolling in the Corel Partner Program, owners of small, medium, and large businesses can get the support and tools necessary to sell, implement, and integrate effective software solutions. Read More...

Tags: software , support , marketing , e-commerce , corporate

Astaro Corporation


[January 04, 2010] Business owners who become exclusive Astaro partners can take advantage of the program’s numerous benefits and better meet the needs of their customers with Astaro’s complete line of security products. Read More...

Tags: security , support , Web , marketing , technology

Citrix-Business Fitness


[December 11, 2009] This specialist consultancy provides advice to Australian firms and businesses, offering ideas about benchmarking, best practices, process improvement, and document management. Obviously, selling customers on Business Fitness’s products and services is essential to the company’s success. The company relied on sales methods like in-person seminars, but at $4,000 each, this traditional approach was quite costly. Because of the limits of this sales method, Business Fitness began looking for a Web-based marketing tool that would be less expensive and would allow them to connect with more potential clients more frequently. Read More...

Tags: services , software , vertical , marketing , international

Xerox-Berlin Law Firm


[December 11, 2009] The Berlin Law Firm is a smaller firm located in Burbank, California. The California law office was facing several printing-related challenges. Most law offices have very high print volumes, and Berlin Law is no exception. In fact, lawyers here may go through several boxes of paper when preparing for a single case, something that can obviously put a strain on the office supplies budget. Read More...

Tags: vertical , marketing , productivity , Office , documents

Xerox-The Catering Co


[December 11, 2009] Established in 1989, The Catering Co. is one of the top catering and event companies in Grand Rapids, Michigan. To secure new contracts and customers, The Catering Co. must produce proposals and marketing materials that showcase the work of chefs and distinguish them from the competition on an almost daily basis. The challenge the Michigan catering company was facing was that their black-and-white laser jet printer was unable to produce materials that would have a strong impact on potential customers. Read More...

Tags: vertical , marketing , Office , desktop , documents

Xerox-Millennium Marketing Solutions


[December 11, 2009] Millennium Marketing Solutions is a Maryland company that helps clients market their products and services with postcards, brochures, advertisements, and other documents. The print industry is fiercely competitive, and companies like Millennium Marketing Solutions must stay on top of current technologies to meet client demands. Before implementing their new system, the company’s print volumes were growing rapidly. At the same time, customers were demanding faster turnaround times. Millennium realized they needed a solution that would allow them to automate and streamline their workflow to increase productivity. Read More...

Tags: services , vertical , marketing , corporate , documents

Aladdin Knowledge Systems-WetStone Technologies


[November 28, 2009] Established in 1997, WetStone Technologies, Inc. has made it their mission to advance digital investigation technologies and training. When WetStone began seeing their products and software being sold on eBay and other Internet auction sites, they realized that effective copy protection was essential in terms of protecting their intellectual property and maintaining their revenue. WetStone started looking for a solution that would help them protect themselves against software piracy. Read More...

Tags: search , software , management , vertical , marketing

Aladdin Knowledge Systems-Tiltan Engineering Systems Ltd.


[October 29, 2009] Serving an international customer base, Tiltan Systems Engineering Ltd. specializes in providing 2-D and 3-D visual solutions, as well as image generation systems and related applications. After researching several digital rights management solution alternatives, Tiltan decided to stick with Aladdin, and upgraded to a more recent version of their current DRM software: HASP SRM. Read More...

Tags: security , vertical , DRM , marketing , international

Aladdin Knowledge Systems-IriTech Inc.


[October 29, 2009] Counting successful corporations and national security agencies among its customers, IriTech Inc. manufactures biometric authentication equipment and software based on iris recognition. To maintain its unique position in the growing biometrics market and prevent reverse engineering of their software, IriTech knew it would need to make software rights management an important part of its overall business plan. They began searching for a solution that would meet their needs. Read More...

Tags: authentication , security , vertical , DRM , marketing

Cisco Plays for Bigger SMB Share with Channel Rebates, New Products


[September 18, 2009] Networking vendor harnesses resources for run at lucrative segment. Read More...

Tags: services , SMB , marketing , Cisco , channel

HP's New Software Licensing Options For VARs


[September 01, 2009] Vendor's initiative designed to reduce upfront financial risks, improve cash flow of managed services VARs. Read More...

Tags: marketing , HP , software licensing , managed services , VAR program


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