Kaspersky Adds Heft To Channel Partner Program

Security vendor pumps up deal registration, rewards and training.

Kaspersky Lab, a security software maker, has given its Green Team channel partner program a little more fuel, offering members a perked up deal registration program, additional incentives for landing new customers and online training, along with other benefits.

Nancy Reynolds, Kaspersky senior vice president, corporate sales and support, said that the program additions show that the vendor is “building business integrity into our programs and maintaining profitability for greater revenue for partners and customers.”

Specifically, the anti-virus vendor said it will provide financial incentives for channel partners acquiring new customers under a program called business discount rewards.

In addition, Kaspersky’s new online deal registration program provides protection for deals registered by channel partners as well as supplying additional discounts. The vendor also has pledged to allow partners with an approved business plan to register protection for specific customer accounts.

Kaspersky has added to its training program with online modules available through Kaspersky University.

Other benefits offered by the vendor include extended distribution terms, access to customized and co-branded software downloads, intended to help partners reduce the time and effort often required for customer trials.

Kaspersky also is allowing channel partners to syndicate to their own websites the company’s online security news service called Threatpost IT Security News and Analysis, a move aimed at driving new traffic and generating new sales leads for resellers.

Channel partner Resilient IQ, a Bartonville, TX-based networking solutions provider, applauded the Green Team program additions.

“The new deal registration program not only protects us in competitive situations, it rewards us with meaningful discounts for bringing new opportunities to Kaspersky Lab,” said Brett Alterman, Resilient sales director.

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