Google Buys Aardvark for $50 Million

February 17, 2010

Google Inc. has confirmed reports that it purchased Aardvark, a free question-and-answer web site, for a reported $50 million, continuing its strategy to add users by snapping up services companies.

Reports first surfaced in December in a number of IT publications and web sites that a deal between the two companies was in the works.

Aardvark co-founder Damon Horowitz publicly confirmed the acquisition late last week and Google subsequently began mentioning it in blog entries. Read more...