VMware Shifts Ingram to Global Service Provider Program Aggregator

Distributor to offer VMware’s pay-as-you go licensing cloud solutions worldwide.

February 17, 2012

D.H. Kass

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VMware Inc. said that it has upgraded Ingram Micro Inc.’s status as a Service Provider Program aggregator (VSPP) from North America to worldwide, extending the distributor’s geographic range for providing the vendor’s cloud services to channel partners.

Ingram has held VSPP status in North America for about two years. Officials said that the distributor expects the expanded authorization will boost its overall cloud aggregator strategy.

Under terms of the agreement, Ingram’s channel partners will be able to leverage VMware’s pay-as-you go licensing model through the distributor’s Advanced Computing division and cloud marketplace. In addition, VMware’s Licensing Desk will work with the distributor to promote its cloud solutions to Ingram’s channel partners.

VMware’s licensing model is valuable to channel partners because it allows them to pay only for the number of licenses they need in a particular month, which, in turn, enables them to offer more flexible purchasing options to their customers.

“The VSPP’s flexible purchasing model enables service providers to pay for the number of VMware licenses necessary to deliver customized, virtualized IT services to their end-users across the globe,” said Doug Smith, VMware vice president, Global Partner Strategy and Operations.

“By authorizing Ingram Micro to sell VMware-based cloud services globally and via the Ingram Micro Cloud, we’re building on our success, expanding our reach and providing VMware partners with additional enablement and sales support,” he said.

Ingram, which currently sells VMware’s cloud services also in Germany, Hong Kong, the Netherlands, Singapore, and the U.K., said it will add new sales regions for the vendor’s licenses throughout 2012.

Ingram said that expanding the VSPP authorization worldwide reflected the distributor’s success with the program in North America. For example, in 2011, the number of Ingram solution providers using VSPP rose by more than 500 percent and annual VMware partner contract value grew from “hundreds of thousands to millions of dollars” owing to dedicated VMware support and resources, officials said.

“Being awarded a global contract for the VMware Service Provider Program is testimony to our growing success, and we look forward to continuing our work with VMware and the VSPP on a worldwide basis,” said Keith Bradley, Ingram North America president.

Solve IT, a Denver, CO-based VMware and Ingram channel partner, said that buying licenses from the distributor has saved it time and money.

“Ingram Micro and VMware have aligned the VSPP with our recurring revenue model, which gives us the flexibility and scale to grow our cloud services business more profitably while meeting the dynamic needs of our clients,” said Garrett Brucker, Solve IT president.

“Purchasing our VMware licenses through Ingram Micro has radically simplified the sales process, streamlined our costs and enabled us to offer our clients access to continually evolving VMware cloud services,” he said.


TAGS: Cloud,VMware,distributor,Ingram Micro,licensing,service provider,aggregator

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