Microsoft To Add New Small Business Competency

Goal is to help channel partners migrate small business customers to cloud solutions.

Microsoft Corp. said recently that it will add a small business competency to its Partner Network to help channel partners drive sales of cloud services to that segment.

The vendor said that its Small Business Competency, which was framed on input from channel partners and is slated to go live by June 2012 to replace the current Small Business Specialist Community designation, is aimed at channel partners that want to focus on selling its software and cloud services to small businesses.

Officials said that the goal is to help channel partners capitalize on the market boom for software sales to small businesses, particularly for cloud services. The vendor said that it expects the small business badge will become one of its most attained competencies.

“As the cloud opportunity continues to expand and mature in the small-business segment, this new competency will enable each Small Business Competency partner to have a cloud conversation with each of their customers,” said Jon Roskill, Microsoft corporate vice president, Worldwide Partner Group.

Under Microsoft’s Partner Network framework, both silver and gold designations will be offered for the Small Business Competency, the company said.

“It offers partners world-class value, service and support from Microsoft to help increase their profitability when marketing, selling and servicing key SMB products for customers and furthers our mission of building a high-quality partner ecosystem focused on driving breakthrough growth for end customers,” Roskill said.

TAGS: Microsoft,small business,channel partner,competency,Microsoft Partner Network

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