Ingram Bolsters SMB and Government, Education Programs
Distributor rebrands government and education unit, adds technical support, financial enhancements, benefits to offerings for channel partners.
Distributor Ingram Micro Inc. recently said that it restructured its programs for channel partners selling to small- and medium-sized business, government and education, renaming its GovEd Alliance to Public Sector Elite (PSE) and adding resources, a new fee structure and benefits to both communities.
Ingram said that members of its SMB Alliance (SMBA), which is open to U.S. solution providers that meet certain sales and certification criteria, will receive six months of free pre-sales technical support, discounts on registration fees at the distributor’s Cloud Summit, a special services inbox with a four-hour SLA and an airfare voucher to attend one SMBA Invitational event.
Ingram said it will provide PSE members with its GSA Pass Through program--which helps solution providers obtain GSA-required Letters of Supply from manufacturers--free of charge, free UID tag registration, special pricing on Educator Professional Development Services and buying season warehouse storage at no additional charge.
“In 2012, we’ve upped the ante, adding new resources and benefits that will provide greater business advantage to our partners and place SMBA and PSE on a new playing field,” said John Fago, Ingram senior director, Channel Marketing.
The distributor’s SMBA community is supported by its Commercial Markets Division and includes the Small Business Group led by Jamie Ferullo, director of U.S. SMB sales.
Ingram’s PSE organization is headed up by Michael Humke, senior director, public sector and vertical markets. Its new structure features dedicated teams and field representatives on the East and West coasts for federal and, separately, for state, local government and education. The teams help partners with market development, partner enablement, solutions development and delivery, and vendor support.
The PSE community receives support from Ingram’s Public Sector, Advanced Computing, Advanced Technology and Commercial Markets business units.
“The synergies we’ve created between our Public Sector sales, marketing and technical support teams provide Ingram Micro channel partners with a clear business advantage that will drive high-impact results across the board now and well into the future,” said Humke.
Ingram estimates the total value of member benefits both for SMBA and PSE at $7,000 annually for participating channel partners.