Dimension Data Offers Managed Services for Video

IT solutions provider aims to capitalize on video explosion with new management service.

November 10, 2011

D.H. Kass

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Dimension Data plc, a $5 billion IT services and solution provider, said that it is offering a managed service for visual communications to rid customers of what it called the “headache” of video management while promoting end user adoption and maximizing return on investment.

The global integrator, which maintains well over 100 offices worldwide and recently achieved Microsoft Corp.’s coveted Cloud Accelerate Partner status, said that a main impediment hindering video adoption is the user’s initial experience, what the company termed “the golden two minutes.”

“If video doesn’t work within what we call the golden two minutes– whether it’s a problem with the technology, poor quality calls, the user isn’t sure how to operate the technology, or a technical issue is not quickly solved--then employees are likely to revert to an alternative method of communication which is usually the telephone, and they probably won’t try it again,” said Terry Dwyer, Dimension Data visual communications director.

“And if employees don’t use it, then their colleagues or clients won’t either,” he said. “Consequently, the business as a whole will not derive the benefits for which the technology was purchased to deliver,” he said.

Dimension will aim its video managed service offering at large businesses, including multi-national and global enterprises, excluding small- to medium-sized organizations, he said. By managing a client’s video, the service will help businesses lower operational costs, eliminate cost barriers to entry, improve the user’s experience and focus on their core technologies, officials said.

Dimension said that its research revealed a support gap for companies investing in video but lacking a strategic blueprint for the technology. In a study the company conducted last year among 809 U.S.-based respondents, nearly half said that they were absent a plan to manage video, either for on-premise or hosted installations.

Dwyer said that Dimension’s research data showed that businesses need a video managed service to handle issues such as patches and upgrades. Indeed, more than 60 percent of participants in its study cited bandwidth issues as a key challenge to implementing video technology.

“Just keeping the lights on with video requires massive investments in the necessary management platforms, systems, expertise and experience,” he said. “While it’s possible for organizations to handle video in-house, it’s very costly, time consuming, and extremely burdensome for companies that don’t manage video as a business,” said Dwyer.

With the expected growth in video, businesses are on the cusp of needing to deploy large scale visual communication strategies, he said.

“We thus made the decision to invest in and expand in order to support video globally, since we already had the global footprint, and the services and certifications to support our clients,” he said.

“With Managed Services for Visual Communications, our clients can now offload their entire video estate to Dimension Data to manage, rather than use multiple small, local AV companies,” said Dwyer.

TAGS: video,managed service,Dimension Data,visual communications

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