Rackspace Renovates Channel Program into New, Tiered Structure

Vendor condenses previous four channel programs into one global umbrella, adds benefits, rewards and a centralized portal.

Rackspace Hosting Inc., a provider of managed hosting and cloud computing services, recently condensed its four channel programs into one global offering, adding a tiered benefits package, a dedicated partner portal and improved service and support.

The vendor said that its new Rackspace Partner Program combines its prior four channel programs for managed, cloud and email hosting, and Cloud Drive into one, four-tier umbrella structure that houses its roster of 4,500 solution providers.

“The enhanced Rackspace Partner Program is all about empowering our channel partners for the cloud revolution,” said Robert Fuller, Rackspace vice president, worldwide channel sales.

“We offer the industry’s broadest portfolio of cloud computing and hosting solutions,” he said. “As the market shifts from traditional on-premise server management to cloud-hosted services, we are empowering our channel partners to capitalize on this significant business opportunity and increase their ‘trusted advisor’ status with their customers,” Fuller said.

Under the Rackspace partner program, participants at each of four tiers—Platinum, Gold, Silver and Member—earn rewards under a points based system for business resold and referred and receive benefits under terms of a single contract that crosses the vendor’s full complement of offerings, including its Dedicated Hosting, Cloud Hosting, E-mail Hosting and Rackspace Cloud Drive, officials said.

The company also said that it has upgraded service, support and marketing assistance available to channel partners. Some channel partners will be offered a dedicated manager to handle their relationship with the vendor.

In addition, Rackspace said it has set up a web portal to provide channel partners with a means to manage sales leads, report commissions and gain access to educational tools, training and sales resources.

Rackspace also said that it has invested in a variety of marketing support activities, including developing micro sites to drive content directly to a partner’s web site, co-branded collateral automation and a virtual briefing center for education and training on the vendor’s product portfolio.

Officials said that the company will deliver more enhancements to its partner program in the next six months.

Kenan Rappuchi, vice president, business development at Websitemovers.com, a data migration company based in Troy, MI, praised the upgrades to the Rackspace partner program.

“Most of our customers are utilizing dedicated hosting, and many are now looking to incorporate cloud connected services to leverage the combined economic benefits of cloud with on-demand computing capabilities,” said Rappuchi.

“With the enhanced Rackspace Partner Program it’s even easier for us to extend these services to our customers and offer new services such as hosted email, hosted Microsoft SharePoint and online back-up capabilities,” he said.

TAGS: Cloud,services,partner,Rackspace,channel

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