Tech Data Names New Channel Marketing Exec, Initiates New Demand Generation Effort

Distributor Tech Data Corp. said that it has hired Michael E. Donner as its vice president, marketing services, with primary responsibilities to lead its TDAgency advertising and marketing arm.

The TDAgency offers advertising, public relations, marketing and sales support to the distributor's suppliers and channel partners. Tech Data said that the agency mines actionable data from its 150,000 product lines, 125,000 channel partners worldwide, and sales transactions totaling some $88 million per day.

Tech Data said that the agency has initiated a new series of solution-based demand generation programs tailored to certain vertical markets, including health care, government and education. The effort surrounds solutions such as client systems, data center, digital signage and projectors, document imaging, retail, security, and unified communications and collaboration, as well as Apple Computer Inc.'s products and services.

The demand creation programs, which will be officially launched on February 1, 2011, are expected to help channel partners and vendors expand their reach, quicken their sales close rate and boost revenue volume from small- and medium-sized businesses and enterprises, officials said. Read more...