Avnet Adds Mobility, Three Vertical Market Practices to SolutionsPath Lineup

New MobilityPath aimed at helping solution providers in mobility, collaboration and unified communications. Adds energy, financial and retail vertical market specialties to assist channel partners in growth markets.

October 27, 2010

D.H. Kass

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Avnet Technology Solutions, the distribution arm of Avnet Inc., said that it has added a new mobility technology practice and three new vertical market specialties to its SolutionsPath portfolio of resources aimed at helping channel partners sharpen their expertise.

Avnet said that the MobilityPath technology practice, which adds to existing resources in storage, networking, virtualization and security, initially will hone in on data center mobility, collaboration, workforce mobility and automated identification and data capture (AIDC) solutions.

“We help our partners get their customers’ data centers mobile ready, and uniquely position collaboration and unified communication with a quantifiable ROI, while providing performance, reliability, cost savings and management methodology,” said Bennet Bayer, Avnet MobilityPath practice leader.

Avnet added the EnergyPath, FinancialPath and RetailPath practices to its vertical market SolutionsPath lineup, structured to leverage the distributor’s supplier relationships to help channel partners develop services, software and hardware solutions for specific industries.

“Whether a VAR or ISV has an existing specialization or is ready to enter a new market, Avnet’s EnergyPath, FinancialPath and RetailPath practices will enable them to quickly gain industry-specific knowledge, obtain access to an extensive portfolio of enablement offerings and expertise, and deliver cross-supplier solutions that address the needs of end customers in industry-specific markets,” said Michael Houghton, Avnet vice president, Vertical Market Solutions.

The distributor disclosed the additions to its SolutionsPath program at its IBM Partner Summit in San Antonio, TX.

“Avnet’s focus on these vertical markets aligns well with IBM’s framework that support smarter industries,” said Sandy Carter, IBM vice president, Software Group Business Partners and Midmarket.

“Addressing the education and enablement of solution providers that sell into these industries can help us create a more collaborative channel that is responsive to the business needs of our joint customers,” she said.

MobilityPath geared to mobile-enabled data center solutions

Avnet officials said that the MobilityPath offering will assist channel partners focused on mobility, collaboration and unified communications to boost their business opportunities.

Bayer pointed to researcher Gartner Inc.’s forecast that enterprise businesses will spend more than $1.2 trillion on mobility in 2012. “It is essential that solution providers understand how to develop complete solutions for mobile-enabled mission critical applications in the data center,” he said.

Channel partners accessing the MobilityPath practice are offered training through Avnet’s MobilityPath University, targeted assessment services to help resellers build business and deliver end-to-end mobility and collaboration solutions to customers, and activation and integration services. Additional resources include sales toolkits and demand generation campaigns.

Vertical segment expertise

Avnet said that its energy, financial and retail vertical market sets offer training, resources and consultation to help channel partners gauge their business infrastructure, capabilities and strengths, identify key growth areas within a specific vertical, and craft a go-to-market strategy.

“The evolving landscapes of the energy, financial and retail markets are driving significant investment in IT infrastructure that can create competitive differentiators through improved operational efficiency and customer interaction,” said Houghton.

Avnet’s EnergyPath practice will be run by Nicole Evans, FinancialPath will be led by Matthew Geer and RetailPath will be led by Joe Delgado. Evans and Delgado joined Avnet from IBM Corp. while Geer previously directed IT strategy development at American Express.

Avnet names top IBM partners

At the IBM Partner Summit, the distributor named four IBM value-added resellers as Avnet Trusted Advisors for successful participation in its SolutionsPath practices.

IBM’s Carter presented the Trusted Advisor Award for GovPath to Joanne Taylor, Provista; for HealthPath to Steve Sigg, Software Information Systems; for SecurePath to Don Edwards, Broadleaf; and, for VirtualPath to Gary Sharp, E-Safe Technologies.

TAGS: collaboration,mobility,unified communications,Avnet,SolutionsPath

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