Ingram Micro Folds Avad Into Consumer Electronics Division

Distributor expands CE unit launched last January.

Ingram Micro Inc. said that it will fold Avad LLC, its wholly-owned provider of custom electronics solutions acquired in 2005 for some $200 million, into its consumer electronics division, a group it formed last January when it converted its DBL Distribution arm into a formal business unit.

Avid specializes in the home entertainment and automation market, offering solutions for home theatre and automation, professional audio/visual, lighting controls, security, central vacuum, heating, ventilation and air conditioning.

Officials said that while Avad will retain its name and operating structure, it will be housed under the Ingram consumer electronics umbrella, enabling it to leverage the distributor’s common processes, and pass on to its customers and vendors benefits associated with Ingram’s larger infrastructure and wider product portfolio, including digital signage, networking, storage, consumer electronics accessories and security products.

Ingram will shutter Avad braches in Florida, Indiana, Oregon, Pennsylvania and Utah but retain the company’s remaining 23 offices in the U.S. and Canada, officials said.

Ingram said that Avad’s inclusion into the consumer electronics unit will afford its customers access to DBL’s products and services, and enable its vendors to reach new customers and take advantage of cross-selling opportunities.

DBL carries some 20,000 consumer electronics products from about 500 lines, including well-known manufacturers Sony, Philips and Samsung, and a private-label audio and video line called NXG Technology.

Jim Annes, Avad general manager, will continue in that slot, reporting to John Soumbasakis, Ingram North America, senior vice president, strategic divisions, who heads the consumer electronics unit.

Ingram said that Tim Coakley, a 20-year veteran in the consumer electronics and retail industries and DBL’s current lead in vendor management and marketing, will take on the same duties for Ingram’s consumer electronics division.

Consolidation broadens distributor’s consumer electronics lineup

“With this change, we become the distributor with the broadest consumer electronics and home automation portfolio in the United States and Canada,” Soumbasakis said.

“The Ingram Micro Consumer Electronics Division is the only distributor to bridge the gap between CE and home controls,” he said. “We’re confident that our CE business is a long-term strategic differentiator and growth opportunity.

Soumbasakis said that “mobility, connectivity and convergence are all driving innovation and spending in the CE market, and Ingram Micro is now better positioned than ever to capitalize on those market trends.”

Annes said that Avad’s incorporation into the Ingram structure “will open many new possibilities for vendors and customers, who will now have access to a wide variety of products and services, such as digital signage, accessories, additional security and information technology.”

Ingram said that it plans to invest in growing its consumer electronics business. The distributor said it is currently searching for a new head of U.S. sales for Avad, plans to open a call center for Avad customers and will expand the unit’s system design team.

Ingram’s consumer electronics unit is based in Scottsdale, AZ and operates as a separate line of business.

TAGS: distribution,Ingram Micro,consumer electronics,Avad,DBL

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