Ingram Offers Pay-As-You-Go VMware Virtualization, Cloud Licenses

Solution providers, MSPs in North America may purchase as many or as few VMware licenses as needed by customers.

Ingram Micro Inc. said that it will begin offering its North America channel partners VMware product licenses on a pay-as-you-go basis, a move the distributor believes will help its solution providers meet customers’ needs and the vendor expects will further drive adoption of its cloud computing technology.

Ingram’s offer stems from its newly-attained aggregator status under VMware’s Service Provider program, a medallion the vendor granted the distributor after a review of its virtualization capabilities. Insight Enterprises Inc., a $4 billion solution provider based in Tempe, AZ, is the only other U.S.-based company with similar status.

Officials said that the licensing offer frees channel partners from a prior requirement to buy VMware licenses in bulk. Solution providers may purchase as many or as few VMware licenses as required to provide custom, virtualized IT services to customers.

"From the desktop to next generation data centers and into the cloud, demand for virtualized solutions is rising, presenting a lucrative and recurring revenue opportunity for our channel partners, especially those with a dedicated services practice," said Jodi Honore, Ingram vice president, vendor management.

Geoff Waters, director, VMware Service Provider program, said that the vendor expects Ingram to “help us further expand awareness for this program and drive expanded adoption of VMware technology within a new group of service providers offering cloud computing solutions."

Dedicated virtualization pre- and post sales support

Ingram said that it will dedicate a licensing desk to the effort and provide channel partners with access to skilled virtualization technical and market development specialists to help with pre-and post-sales. In addition, the distributor said it will make available channel marketing and technical support teams.

While Ingram maintains staff solely for VMware products, the distributor does not operate a separate division for the vendor’s products as it does with a handful of other suppliers.

Virtualization as a practice is handled through Ingram’s Infrastructure Technology Solutions (ITS) division as well as through its technical support teams and technology solutions engineers on a cross-platform basis.

ePlus Inc., a solution provider based in Herndon, VA, said that Ingram’s VMware licensing offer will help to simplify the sales process.

"VMware and virtualization play an important role within our solution sets," said Mark Henson, ePlus VMware national practice manager.

"Having Ingram Micro as a master aggregator will help us simplify the sales process, as well as give us the support and resources we need to better service our customers, expand our expertise and grow our business, especially as it pertains to cloud computing," he said.

TAGS: cloud computing,virtualization,VMware,channel partner,Ingram Micro

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