IBM Offers Channel Partners Access To Software Experts Under New Advocates Program

Vendor also presents new online social networking resources, industry frameworks, incentives and certifications.

IBM Corp. said that it will link technical and industry specialists from its 70 software laboratories worldwide to authorized business partners, a move the vendor figures will heighten knowledge of its software and internal workings and, correspondingly, lead to more business applications framed around its technology and services.

Under a new program called IBM Technical and Industry Advocates, IBM will provide channel partners with direct access to brand executives, industry experts, senior technical staff, master inventors and other key technical personnel.

IBM announced the advocates program at its IMPACT 2010 Conference held in Las Vegas, NV last week along with a number of new program offerings and incentives for channel partners.

Authorized IBM Software business partners now can obtain IBM Cloud Computing Architecture certifications for mastering skills required to design public and private clouds on IBM software products they already are authorized to sell.

A new cloud business adoption guide showing partners how to structure contracts based on IBM business models will be available to cloud certified partners.

IBM said that more than 100 business partners took cloud education sessions at the IMPACT conference.

New social networking groups, incentive program, industry solutions validation

IBM said that it has added new, industry-focused, online social networking groups to its PartnerWorld Communities, initiated in June 2009 to help the vendor’s business partners connect and collaborate with one another.

In addition, a new incentive program for business partners, called the Value Advantage Plus for Government Sales, rewards authorized resellers for value-added sales to government agencies. Rebates are based on identifying opportunities and selling IBM software.

IBM also is offering developers a validation program equipped with formal and objective criteria to test applications on its new Banking and Industry Framework, the latest entry in a series of industry-specific solutions based on the IBM platform. Business partners use the validation program to assure clients that their applications work with IBM products and solutions for specific industries.

“IBM continues to provide the skills and resources our partners need to build, market and sell tailored solutions that meet our clients’ needs,” said Sandy Carter, vice president, IBM Software Business Partners.

“Our clients’ success often starts with the partner as the first point of contact,” Carter said. “With a goal of helping our partners to succeed, these new resources can help our partners fuel innovation and accelerate smarter planet projects with clients.”

Ultramatics, an IBM Premier Business Partner based in Tampa, FL, praised the vendor’s advocate program for helping it to develop solutions using IBM technologies in business process management, service-oriented architecture, portal and collaboration products for customers in the banking, healthcare and transportation industries.

“The Advocate program has directly contributed to our customer’s successes, allowing Ultramatics to accelerate delivery on our commitments and ultimately on the promise of faster, more predictable implementations,” said Saru Seshadri, Ultramatics president and chief executive.

TAGS: cloud computing,software,IBM,certification,business partners

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