Ingram Micro Debuts Digital Signage Certification

Distributor calls certification “first and only” of its kind, promotes fast growing segment.

Ingram Micro Inc. said it will offer a certificate in digital signage to help channel partners capitalize on the rapidly growing segment, which analysts peg anywhere from $1 billion to $3 billion worldwide, and pump up sales of the distributor’s folder of associated products and services.

The certification, which Ingram called the “first and only comprehensive digital signage certification offered through IT distribution,” will be offered as a line card item consisting of online, instructor-led training courses and face-to-face trainings focusing on markets and segments, value chain, business models, return-on-investment, differentiation and selling value.

Channel partners that fulfill specifications for the certification earn the Ingram Micro Digital Signage Certified Expert (IM-DSCE).

Ingram officials said that it developed the certification in concert with the Digital Signage Experts Group, an industry organization honed in on providing education and certification standards for the segment and the technologies driving it.

The organization, which promotes the benefits of digital signage certification, contends that success in the digital signage market for channel partners requires an understanding of the myriad of technologies that make up a digital signage network and knowledge of how to convey its real value to customers.

“Ingram Micro is breaking new ground with its proprietary IM-DSCE certification program and clearly differentiating its value proposition by teaming with Digital Signage Certified Experts Group to advance the digital IQ of channel partners worldwide,” said Alan Brawn, DSCEG principal.

The distributor commenced the certification at the 2010 Digital Signage Expo in Las Vegas, NV.

Distributor says digital signage certified channel partners command advantage

“With demand for digital marketing reaching an industry high, digital signage continues to be one of the fastest growing and more profitable market opportunities for channel partners in the U.S.,” said Kevin Prewett, vice president, vendor management, Ingram Micro Digital Signage Division.

“Our new IM-DSCE certification is designed to fuel this growth and provide our channel partners with a much greater market advantage that will earn them more and cost them less,” Prewett said.

One channel partner that has worked with Ingram Micro for about 20 years said that the distributor’s digital signage certification will help it build its business and expand its relationship with vendors.

“This flexible, new solutions-oriented certification will not only help us to grow our digital signage practice faster than we could on our own, but it will also enable us to build stronger, more successful working relationships with the IT vendors supported by the Ingram Micro Digital Signage Division,” said Dave Sallander, president, Sherlock Systems, a Buffalo Grove, IL-based system integrator selling digital signage products from NEC, ViewSonic, LG Electronics, Samsung and others.

Researcher Frost & Sullivan has forecast that the worldwide digital signage systems market will grow to more than $1 billion in 2012 at a compound annual growth rate of more than 20 percent. Other researchers peg the market value of the segment as high as $3 billion globally.

One reason is the easy proliferation and widespread application of the technology.

Digital signs appear in public places such as train and bus stations, retail outlets, and corporate offices to impart information or advertise to a specific audience using a variety of technology such as LCDs, LEDs, plasma screens or even images projected onto a wall.

Margin opportunities for channel partners can extend to 50 percent or greater.

TAGS: certification,distribution,digital signage,Ingram Micro

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