Oracle Goes Live With PartnerNetwork Specialized

Vendor launches expanded channel program featuring 25 solution specializations.

December 4, 2009

D.H. Kass

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Oracle Corp. officially launched its PartnerNetwork Specialized, an expanded channel partner program promoting the competitive benefits of differentiation to its 22,000 resellers worldwide.

In a string of live, online events held on Wednesday and Thursday, the vendor kicked off the program in London, New York, Buenos Aires, Argentina, Sydney, Australia and Bangalore, India.

“The Oracle PartnerNetwork Specialized program was designed to allow our valued partner community to differentiate themselves and reap the benefits of being recognized by customers for their in-depth Oracle technology or services expertise,” said Judson Althoff, Oracle senior vice president of worldwide alliances and channels.

The program, initially introduced in October at the vendor’s Oracle OpenWorld, offers members the opportunity to earn specializations in some 13 application areas, eight Oracle data base products and four middleware platforms. It also makes available six industry concentrations, including health care, retail, public sector and others.

Platinum level partners, the highest program level, must achieve specializations in five or more key Oracle solution areas.

The vendor said that since it unveiled the program two months ago, a number of Oracle partners have attained the platinum level, including B2Br, CedarCrestone, SolStonePlus, Symatrix and Tilsor.

The OPN program offers channel partners a variety of tools, including an upgraded system to apply for specializations and track program status; a portal that streamlines online ordering for channel partners and distributors; an expanded training infrastructure that allows partners to virtually sample Oracle technologies; an enhanced solutions catalog; and, an enriched, online calendar that allows partners to track relevant virtual or local events.

“The new partner tools build on Oracle’s robust Enablement 2.0 resources and provide partners the resources they need to achieve specialization, more easily conduct business with both Oracle and customers, and gain the valuable training they need to grow their business and profit with Oracle,” Althoff said.

TAGS: Oracle,virtual,channel partner,specialization,partner program

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