Syncsort Charts New Course for Data Protection Resellers

Syncsort Inc., a maker of data protection and recovery software, said it has initiated a new channel partner program to lift sales of its Backup Express (BEX) line and associated services.

Through its Partner Edge Reseller program, the Woodcliff Lake, NJ developer intends to expand its sales strategy by providing resources and tools to channel partners selling its portfolio of data processing, integration, protection and recovery software.

The channel initiative, which the vendor said will help resellers to increase profit margins, protect sales opportunities and create recurring revenue, will be implemented on a global basis and customized locally. It is framed by three levels—authorized, select and elite—based on sales training, sales volume and meeting goals.

“With greater focus and commitment to the reseller channel we expect to create more value to end customers and partners, as well as accelerate our ability to broaden our market reach,” said Flavio Santoni, Syncsort chief executive.

The developer currently maintains contracts with about 200 resellers worldwide, said Mike Kuehn, Syncsort director of channels for the Americas. Syncsort expects to add about five percent to that total each quarter, depending on geography, he said. Read more...