Tech Data Boosts Video Surveillance Offerings for VARs
The distributor adds IP video solutions and videoconferencing products to its solutions center used by VARs and customers to test out promising new technologies.
Distributor Tech Data Corp. (NASDAQ:TECD) is stepping more forcefully into the video surveillance market by including IP video solutions in its 5,500 sq.ft. solutions center used by channel partners and resellers. The centers now will include an IP video surveillance control station to showcase cameras and software from leading physical security vendors, as well as a video conferencing suite with new solutions from Polycom
Company officials said the move underscores the channel's growing involvement in providing business customers with video surveillance and video conference solutions.
"Interest in physical security and video conferencing has been growing steadily this year," said, Chuck Bartlett, Tech Data's vice president, network product marketing. "At events like Tech Data's Technology Solutions Tour and TechSelect Partner Conferences, resellers are expressing interest in learning more about these technologies and the vendors that manufacture them."
The distributor's solution centers now will allow channel partners and their customers to experiment with video surveillance and video conferencing solutions, he added.
In May, Tech Data expanded its video surveillance product offerings to include network test solutions in recognition of the fact that physical security was emerging as an opportunity for VARs. At that time, an official estimated at least 1,000 channel partners has purchased security products from the distributor since it established a specialty business unit in physical security in 2006. Such units provide channel partners with dedicated sales and technical resources in particular product areas.
In general, the IP-based video surveillance market offers channel partners margin-rich opportunities to provide solutions into vertical markets that include federal and local government, law enforcement, education and commercial business. A recent report from MultiMedia Intelligence pegged the market for IP networked video cameras alone at $500 million worldwide last year, up 50 percent from the previous year.
(Al Senia is managing editor of ITChannelPlanet.com.)