New VoIP Phones Headed to Channel
Snom Technology partners with distributor D&H to sell hosted VoIP, as well as hardware and solutions to VARs to capitalize on growing strength of VoIP in home-office and SMB markets.
The growing Voice over IP (VoIP) market and the key role VARs play in selling VoIP solutions has spurred a leading German manufacturer of VoIP phones to expand its U.S. presence in hopes of driving revenue.
Snom Technology AG, headquartered in Berlin and with a U.S. office in North Andover, Mass., recently partnered with D&H Distributing to sell its advanced third-generation SIP phones to VARs, network service providers and systems integrators nationwide.
By teaming with D&H we will be able to reach about 20,000 VARs on top of the 10,000 we reach now through our other distributors ABP Tech, Interlink, Novus and Gentech (Canada), said Mike Storella, director of business development, Snom, U.S.
Storella said the strong U.S. VoIP market presents three distinct opportunities for VARs: Selling hosted VoIP, bundled VoIP solutions, and just phone hardware.
Our phones make it easy for VARs to sell solutions because they are affordable and based on open standards and protocols, he said. Because we follow open standards and protocols, our phones work with a wide array of IP PBXs and hosted VoIP services, making them easy to provision and deploy.
U.S. wholesale VoIP revenues, driven by strong consumer adoption, are predicted to increase from $1.1 billion in 2006 to $3.8 billion by 2010, according to research firm In-Stat. The firm found that small businesses are driving the growth of hosted services in the U.S. In-Stat expects Hosted VoIP seats in the U.S. to grow from 373,000 to 3 million by 2010. Revenues are projected to reach $2 billion.
D&H will distribute Snoms full line of VoIP telephones, including its first cordless offering, the Snom m3, an IP DECT phone suitable for the home office, SMB or enterprise.
Snoms partnership with D&H comes just weeks after the vendor integrated its SIP-based phone portfolio with services from Voxitas (formerly NetLogic), a national, business-class IP telephony service provider. Integration with Voxitas True Voice SIP service allows VARs to deploy Snoms phones with various IP PBX networks.
Voxitas provides VoIP telephony services using SIP trunks. The company distributes its VoIP solutions through a network of agents, VARs and private-label wholesalers.