More VARs Targeting Video Surveillance Market

Vendor Video IQ launches channel program to capitalize on strong market growth. The company starts recruiting additional channel partners.

The IP-based video surveillance market is expanding, offering VARs ample, margin-rich opportunities to sell and install solutions into a host of markets ranging from commercial businesses to government facilities to school campuses.

The market for IP/networked video surveillance cameras grew nearly 50 percent in 2007, approaching $500 million worldwide, according to a recent report issued by MultiMedia Intelligence.

The researcher noted that this growth is nearly four times that of the broader video surveillance equipment market, which also includes CCTV cameras, digital video recorders, network video recorders, and IP encoders/streamers. While IP/networked video surveillance camera units and revenue are growing rapidly, they remain a small percentage of the overall surveillance market.

The worldwide video surveillance market is forecast to expand from about $13.5 billion in total revenues in 2006 to $46 billion in 2013, according to a report from ABI Research, which noted that market growth is driven by the video surveillance industry moving from an analog-based one to a digital one.

This growing market is the target of a new channel program from VideoIQ, a manufacturer of IP-based video solutions. The New Beford, Mass.-based vendor has launched the VideoIQ Inner Circle program to help system integrators and VARs meet their customers’ critical security and compliance requirements.

“We plan to build a successful and profitable partner program by helping resellers tap into the huge market for IP-based video surveillance,” said Scott Schnell, VideoIQ’s president and CEO. “We will provide VARs with robust margins, aggressive discounts, sales programs, technical training and support, and marketing assistance,” he said.

Schnell said the VAR program is built around VideoIQ’s line of intelligent video surveillance offerings: the VideoIQ iCVR (intelligent cameras and encoders with video recording) and VideoIQ HD Smart Video Analyzers. Customer applications include: perimeter protection, unmanned site protection, direction of travel, excess object monitoring, and object-based search.

VideoIQ’s partner program offers three levels of membership: premier, advantage and access -- with progressively higher rewards based on the VAR’s commitment to VideoIQ and its marketplace impact.

VideoIQ hopes to sign up 10 big systems integrators and an unspecified number of small VARs. Partners include Navco, Wachter and G4S Technology.

TAGS: video,security,video surveillance,VARs

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