VARs Get Serious About Digital Signage Sales

Rise Vision, a developer of web-based content management for digital signage, has created a new program for VARs interested in the market. It teams with distributor Ingram Micro to offer a bundled solution to the channel.

Digital signage seems to be everywhere these days with live data streaming from screens in banks, airports and shopping malls. The business of installing and maintain these systems and supplying the content used to be pretty specialized. Not anymore. Plug-and-play technology, falling prices, and browser-based access to content information and system information have put this market within the reach of the average VAR.

Seeking to sign up a broad swath of those VARs, Rise Vision, a developer of Web-based content management for digital signage, has launched a two-pronged attack on the market.

The vendor has created a program that enables a reseller to become a private network operator (PNO) of its Software-as-a-Service Rise Display Network (RDN) service. In addition, Rise Vision has teamed with distributor Ingram Micro to offer a digital signage bundled solution to resellers.

Researcher Frost & Sullivan has forecast that the worldwide digital signage systems market will grow from $313.9 million in revenues in 2006 to more than $1 billion in 2012 at a compound annual growth rate of more than 20 percent.

The market has reached a tipping point that will encourage more channel partners to enter the market, said Ryan Cahoy, vice president of Rise Vision, Etobicoke, Ontario. “The complexity of the technology and the number of moving parts used to scare off everybody except the most focused of resellers,” he said. “Now, the technology is simpler and often comes with a web-based interface. Plus, prices are dropping. Digital signage has become a technology that most VARs can come to grips with very quickly.”

Cahoy said Rise Vision’s PNO program was designed to make it as easy and cost-effective as possible for resellers to sell their own branded solution and to drive sales. “The branding capabilities allow resellers to spec out custom solutions and offer lower bids,” he said.

Key features of the program are volume subscription discounts and a customizable log-in page. Subscriptions include access to live content such as news headlines, local weather, sports scores, and stock ticker updates. Users can incorporate the content into their own information such as including movies, graphics and text, and publish it directly to their network of digital signs.

The program’s log-in page enables resellers to promote branding, cross-selling, and event messages to users each time they access their digital signage networks.

The other prong of Rise Vision’s marketing push, its bundle deal with Ingram Micro, offers resellers a discounted digital signage package. The deal provides all of the key components resellers need to install a digital signage solution with discounts of between $1,100 and $1,200 from each manufacturer’s suggested retail price.

The solution includes the RSN; LCD displays from the Samsung DX Series, including 40-inch or 46-inch screens; Peerless Universal Tilt Wall mounts to secure the screens to the customer’s wall; and the AOpen digital media player to drive the display.

TAGS: SaaS,digital signage,VARs,Ingram

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