Document Management Growing More Popular with VARs
Vendor Captaris helps channel partners capitalize on the growing success of Microsoft SharePoint by focusing on automating the document management process. The vertical market is growing at a rate of more than 18 percent annually.
Document management always has been a good value-add market for VARs to sell products and services. Now it has evolved from the paper and analog world to the digital one without losing any of its dependence on paper.
In doing so, document management has embraced and sparked innovation in many other business functions and processes, notably business process management, said Tim Dubes, vice president of product promotion at Captaris, a Bellevue, Wash.-based software company focused on automating document management.
Driving much of the market adoption and many of the opportunities for VARs is the phenomenal success of Microsoft SharePoint, said Dubes, who noted that the SharePoint platform has posted more than $1 billion in sales and has more than 100 million users.
Dubes said SharePoint provides the collaborative infrastructure for document management, while Captaris provides the document capture, routing, distribution, retrieval and process management.
This is a wide open market for VARs, said Dubes. We probably have about 1,000 partners, and we keep adding to that number. Many just sell solutions, mostly into one of two verticals they know. But some are integrators who sell and install the solutions across the board.
The document and content management software market is growing rapidly, according to data from InfoTrends/CAP Ventures. The researcher has projected that the market will exceed $7 billion this year, demonstrating a compound annual growth rate (CAGR) of 18.1 percent.
Factors driving growth include companies needing to do compliance and records management, and focusing on business processes, said Dubes. He noted the big trend in document management is the shift away from centralized to decentralized capture because departments are driving the adoption, facilitated by SharePoint.
It used to be the case that document management was either the domain of large, complex applications or something that companies did to replace file cabinets, said Dubes.
He believes SharePoint has gained a lot of traction as it enables IT managers to standardize technology, yet deploy it one department at a time, and do so very affordably.
VARs can get up to speed on SharePoint and our products in a few days, said Dubes. SharePoint is a very hot product in IT. It gives VARs a great door-opener to sell our solutions.