Channel Hears The Call for Disaster Recovery

Simply Continuous, a start-up provider of disaster recovery solutions, has launched a channel partner program to promote the company’s push into the market for secure, offsite, disk-based storage. The program will provide resellers with sales tools, training and financial incentives.

Simply Continuous, a start-up provider of disaster recovery solutions, has launched a channel partner program to promote the company’s push into the market for secure, offsite, disk-based storage.

The program will provide resellers with sales tools, training and incentives to help them leverage customer relationships to sell and grow incremental data backup and disaster recovery business, said Stanley Chan, director of business development at the San Francisco-based vendor. Incentives will include generous margins and spiffs.

“We see the channel as key to our strategy of delivering IT disaster recovery solutions to enterprises,” said Chan. “Our partner program exemplifies our commitment to provide excellent service and incentives to our partners as we tackle growing customer demand for our services.”

Chan said the program is designed to make it easy and rewarding for resellers to add disaster recovery solutions to their portfolio of services.

The plan’s key benefits include sales training, dedicated pre-sales technical support and personalized service by assigning a named account representative to each partner. The program also provides a flexible compensation structure, quarterly payments over the contract life or a one-time finder’s fee.

Simply Continuous targets the mid-size enterprise space, said Chan. “We believe this space has been poorly served by other vendors that either have very pricey solutions or outdated and unreliable technology,” he said.

Chan said the company is taking advantage of this opportunity by providing simple and affordable disaster recovery services that significantly improve the way companies backup and recover their data and applications without the use of tape.

The vendor is using Data Domain’s data deduplication technology and disk-based appliances to cut down on the amount of data that has to pass over the wires during backups. (Data deduplication is a method of reducing storage requirements by eliminating redundant data, enabling an appliance or other device to only store changes to that data.)

Chan said Data Domain’s appliances provide cost-effective long-term onsite retention and highly efficient network-based data replication for disaster recovery.

The data deduplication market is growing rapidly, according to a 2007 report from The 451 Group, a research firm. The market went from non-existent four years ago to approximately $100 million in 2006 and could hit the $1 billion mark by 2009, according to the firm.

TAGS: services,disaster recovery,Enterprise,VARs,Storage



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