Tech Data Enhances Services for Elite Reseller Group
At its TechSelect conference, the distributor pushed to improve marketing efforts for channel partners by offering new peer discussion groups, providing a branding kit and enhancing its membership portal. The aim is to better equip VARs to collaborate in serving the thriving SMB market.
Distributor Tech Data Corp. is beefing up its marketing services for its elite TechSelect reseller group that targets the SMB market by launching a new branding effort and creating new partnership opportunities.
At the company's spring TechSelect partner summit in Las Vegas, Tech Data executives said they want to help channel partners better differentiate themselves in the IT solution marketplace by allowing them to use a TechSelect Partner logo and providing access to improved branding marketing material.
"Being a part of TechSelect has tremendous value," said Katie Dumala, Tech Data's vice president, marketing services. "Our new TechSelect Partner branding will help members market that value to end users, other resellers and vendors. The TechSelect Partner branding lets end users and the channel know that our members are among the elite SMB resellers in the country, and that they are backed by more than 450 peers nationwide and the extensive resources of an international market leader like Tech Data."
At the conference, which attracted an estimated 250 resellers and 150 vendors, Tech Data also formed two new tracks of its Peer Discussion Group focused on service management and marketing. The groups are basically advanced, expert-led workshops that enable resellers to collaborate on improving their businesses. The first peer group launched last year focused on profitability. The peer groups operate year-round to provide members with information they can use to critically review their operations, implement improvement projects and evaluate results.
Tech Data executives said enabling partnerships was a key focus of this year's TechSelect event. "Facilitating new and stronger partnerships among our TechSelect membership is the driving force behind this year's spring event," said Murray Wright, senior vice president, U.S. sales, in a prepared statement. "Whether it's deploying new technologies they're not yet familiar with, supporting a customer's satellite office beyond their usual territory or being able to benchmark private financial data against trusted peers, TechSelect members turn to one another every day to help grow their businesses. We are committed to providing them with more efficient and creative ways to partner so they can be even more successful."