IBM Pushes Dynamic Infrastructure Certifications to Mid-Market Partners

Maule said that IBM expects its roster of channel partners certified under the Dynamic Infrastructure program to evangelize its benefits to the IBM community. He noted that additions to the offerings such as the new Internet security systems certification help to promote it to channel members. "Business partners can choose hardware, software and services certifications to qualify," he said.

Charles King, president and principal analyst at Pund-It Research said that IBM’s certification push is particularly important to its chances in the mid-market. "Dynamic Infrastructure is not a simple strategy because it requires a systematic view of business processes," King said. "Where partners can be valuable to IBM is a hands-on approach with clients to help them identify their infrastructure and cost efficiency issues and find ways to solve them."

Meridian IT, a Deerfield, Ill.-based solution provider and IBM channel partner, earlier this month completed virtualization and consolidation certification under the program. Tom Horan, Meridian vice president, services, said that the "dynamic infrastructure approach aligns perfectly with our consultative approach."

Horan said that the certification helped Meridian tie its own initiatives closer to IBM’s. "Overall, it builds credibility for our ability to deliver the right solutions for our customers," he said.

Another solution provider, Irvine, CA-based thinkASG, an IBM premier-level Business Partner, said that the certifications enable it to present a specific profile to customers of cost and performance awareness. "Our expertise and skills will now be easily identified by businesses looking for a technology partner to help them reduce cost, reduce risk and improve service," said Pete Coticchia, thinkASG chief operating officer.

Coticchia said that Meridian IT completed its certifications about two months ago. "The Dynamic Infrastructure certification program allowed us to refresh our skills in solutions that matter to customers such as business resilience, business continuity, energy efficiency and virtualization," he said.

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