Case Studies Guide
Case Studies | Vertical Markets | Publishing
Our comprehensive guide to technology solutions implemented by channel partners in specific vertical markets.
Adlink is a company that sells advertising in the Los Angeles area, across forty-four different cable networks. What they needed was a solution to maximize efficiencies of current IT operations without increasing overall costs.
Highly popular and extremely successful, Newsweek is one of the largest weekly news magazines in the country in terms of circulation and ad revenue, second only to Time. To produce its magazine, Newsweek relies on hundreds of desktops, laptops, and servers located at news bureaus and offices throughout the world. The challenge the company was facing was that it had outgrown its existing systems management tools. A solution that would meet the organizations current needs and accommodate future growth was required.
Variable Image Printing (VIP) is a successful printing company with two locations in southern California. The main challenge that Variable Image Printing was facing was that their clients' demands were changing. VIP's customers wanted shorter runs, faster turnaround times, and different versions of jobs. The companys current facilities and equipment were inadequate to meet these demands.
Millennium Marketing Solutions is a Maryland company that helps clients market their products and services with postcards, brochures, advertisements, and other documents. The print industry is fiercely competitive, and companies like Millennium Marketing Solutions must stay on top of current technologies to meet client demands. Before implementing their new system, the companys print volumes were growing rapidly. At the same time, customers were demanding faster turnaround times. Millennium realized they needed a solution that would allow them to automate and streamline their workflow to increase productivity.
Established in 1989, The Catering Co. is one of the top catering and event companies in Grand Rapids, Michigan. To secure new contracts and customers, The Catering Co. must produce proposals and marketing materials that showcase the work of chefs and distinguish them from the competition on an almost daily basis. The challenge the Michigan catering company was facing was that their black-and-white laser jet printer was unable to produce materials that would have a strong impact on potential customers.
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