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Case Studies Guide


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Our comprehensive guide to technology solutions implemented by channel partners in specific vertical markets.

A10 Networks-Shanda Interactive Entertainment

Shanda is one of China’s top interactive entertainment companies, producing cartoons, music, literature, and several wildly popular massively multi-player online role playing games (MMORPGs). The challenge faced by Shanda was that Jinjiang’s current platform could not handle the Web site’s rapidly growing Internet traffic and the more than 100,000 e-commerce purchases made daily on the site.

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Citrix-Business Fitness


This specialist consultancy provides advice to Australian firms and businesses, offering ideas about benchmarking, best practices, process improvement, and document management. Obviously, selling customers on Business Fitness’s products and services is essential to the company’s success. The company relied on sales methods like in-person seminars, but at $4,000 each, this traditional approach was quite costly. Because of the limits of this sales method, Business Fitness began looking for a Web-based marketing tool that would be less expensive and would allow them to connect with more potential clients more frequently.


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Vendor Program Guide

A descriptive, comprehensive guide to the vast array of vendor programs available to VARs and channel partners.

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Channel Insight

Solutions in a Small World (Latin America): Sealed with a Kiss

Even in today’s Internet-dominated world, in-person business connections still make strong impressions. But face-to-face marketers must be aware of cultural disconnects, explains AMD’s Gerald Youngblood.

 

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