Case Studies Guide


Case Studies | Technology | Collaboration


Our comprehensive guide to technology solutions implemented by channel partners in specific vertical markets.

Citrix-Business Fitness

This specialist consultancy provides advice to Australian firms and businesses, offering ideas about benchmarking, best practices, process improvement, and document management. Obviously, selling customers on Business Fitness’s products and services is essential to the company’s success. The company relied on sales methods like in-person seminars, but at $4,000 each, this traditional approach was quite costly. Because of the limits of this sales method, Business Fitness began looking for a Web-based marketing tool that would be less expensive and would allow them to connect with more potential clients more frequently.

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