Case Studies

A10 Networks-Shanda Interactive Entertainment

Shanda is one of China’s top interactive entertainment companies, producing cartoons, music, literature, and several wildly popular massively multi-player online role playing games (MMORPGs). The challenge faced by Shanda was that Jinjiang’s current platform could not handle the Web site’s rapidly growing Internet traffic and the more than 100,000 e-commerce purchases made daily on the site.

Vendor: A10 Networks
Customer: Shanda Interactive Entertainment www.snda.com 
Vertical Markets: Electronic commerce
State: International – China

Technology Used: A10 AX Series

Solution: Shanda is one of China's top interactive entertainment companies, producing cartoons, music, literature, and several wildly popular massively multi-player online role playing games (MMORPGs).  Jinjiang, a subsidiary of Shanda, is China’s largest and most popular female creative writing Web site. Visitors use the site to research original essays, and there are more than 50 million page views every day. That number is constantly growing.

The challenge faced by Shanda was that Jinjiang's current platform could not handle the Web site's rapidly growing Internet traffic and the more than 100,000 e-commerce purchases made daily on the site. Shanda Interactive Entertainment needed a high-performance platform for its Web servers to better manage the constantly-growing load. After conducting intense technical testing and looking at F5 and Citrix solutions, the company made the decision to purchase A10's AX Series.

Choosing A10 has proven to be a good decision for the Chinese entertainment company. The program’s URL-hashing feature reduced the MySQL database load by 70 percent, while the compression feature reduced network traffic by 66 percent on average. As a result, the efficiency of Shanda’s servers has increased dramatically. Other benefits include better protection against malicious attacks, a 40 percent reduction in bandwidth usage, high site availability, and enhanced reliability. Overall, Shanda has taken positive steps towards ensuring the ongoing popularity and profitability of the Jinjiang Web site.

Further details: http://www.a10networks.com/resources/files/CS-Shanda.pdf




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