Case Studies

Xerox-The Catering Co

Established in 1989, The Catering Co. is one of the top catering and event companies in Grand Rapids, Michigan. To secure new contracts and customers, The Catering Co. must produce proposals and marketing materials that showcase the work of chefs and distinguish them from the competition on an almost daily basis. The challenge the Michigan catering company was facing was that their black-and-white laser jet printer was unable to produce materials that would have a strong impact on potential customers.

Vendor: Xerox (NYSE: XRX)
Customer: The Catering Co. www.thecateringcompanygr.com 
Vertical Markets: Publishing
State: Michigan

Technology Used: Xerox Phaser Solid Ink Color Printer

Solution: Established in 1989, The Catering Co. is one of the top catering and event companies in Grand Rapids, Michigan. The company’s culinary staff is known for their ability to create varied selections that are creative, presented in an appealing manner, and delicious. The Catering Co. also has a team of professional event coordinators on staff to ensure all events are planned and executed perfectly.

To secure new contracts and customers, The Catering Co. must produce proposals and marketing materials that showcase the work of chefs and distinguish them from the competition on an almost daily basis. The challenge the Michigan catering company was facing was that their black-and-white laser jet printer was unable to produce materials that would have a strong impact on potential customers. The company realized they needed a desktop printer that would let them produce documents in brilliant color affordably.

After investigating a number of color printers on the market, The Catering Co. eventually chose to purchase a Xerox Phaser solid ink printer. Their final decision was influenced largely by the impressive print samples, which were much more realistic than those of the competition.

Switching to the Xerox Phaser solid ink printer has resulted in several benefits for The Catering Co. Because the printer can print on everything from card stock to envelopes, the company can produce a variety of professional documents and marketing materials. Fast print speeds have allowed the company to save time and respond to customer inquiries quickly. Finally, The Catering Co. has experienced an increase in revenue since implementing the color printing solution from Xerox.

Further details: http://www.office.xerox.com/latest/FCPCS-04.PDF




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