Case Studies

Xerox-Millennium Marketing Solutions

Millennium Marketing Solutions is a Maryland company that helps clients market their products and services with postcards, brochures, advertisements, and other documents. The print industry is fiercely competitive, and companies like Millennium Marketing Solutions must stay on top of current technologies to meet client demands. Before implementing their new system, the company’s print volumes were growing rapidly. At the same time, customers were demanding faster turnaround times. Millennium realized they needed a solution that would allow them to automate and streamline their workflow to increase productivity.

Vendor: Xerox (NYSE: XRX)
Channel Partner: XMPie www.xmpie.com 
Customer: Millennium Marketing Solutions www.mm4solutions.com 
Vertical Markets: Publishing
State: Maryland

Technology Used: Xerox DocuColor 2045 Digital Press, Xerox DocuColor 6060 Digital Press, Xerox iGen3 Digital Production Press, Xerox FreeFlow Web Services Powered by Press-sense, Xerox FreeFlow Process Manager, XMPie UDirect Studio

Solution: Millennium Marketing Solutions is a Maryland company that helps clients market their products and services with postcards, brochures, advertisements, and other documents. When they first began operating in 1990, Millennium focused on graphic design, but they were doing both design development and printing in house by 1999. Today, the business operates out of a 9,000 square-foot facility and employs 24 people.

The print industry is fiercely competitive, and companies like Millennium Marketing Solutions must stay on top of current technologies to meet client demands. Before implementing their new system, the company’s print volumes were growing rapidly. At the same time, customers were demanding faster turnaround times. Millennium realized they needed a solution that would allow them to automate and streamline their workflow to increase productivity. They turned to Xerox for help.

After a full review of Millennium’s needs, Xerox recommended Xerox FreeFlow Web Services Powered by Press-sense and FreeFlow Process Manager. These solutions were implemented quickly, and integrated seamlessly with the company’s iGen3 Digital Production Press. Millennium also implemented XMPie UDirect Studio to create more effective marketing documents, such as calendars, for their corporate clients.

Increased automation is perhaps the most obvious benefit of Millennium’s decision to implement Xerox solutions. Tasks that used to take hours of labor can now be completed without any operator intervention. Automation has also led to an increase in productivity. Printing volumes for many jobs, including custom virtual tour brochures, have tripled. Since the deployment of the new systems, revenues from custom brochures have grown from $100,000 a year to more than $500,000. Millennium Marketing Solutions feels that their upgrades have put them ahead of the pack, allowing them to remain competitive and continue to offer customers excellent products and fast service.

Further details: http://www.xerox.com/downloads/usa/en/psg/casestudies/psg_casestudy_millennium_marketing_solutions.pdf




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