Case Studies

Dell-TurboSquid

TurboSquid currently features over 250,000 3D items on their site, which contains the largest library of 3D products worldwide. Each day, some of TurboSquid’s 1.5 million members visit the site to buy and sell 3D content, exchange ideas, and locate plug-ins for 3D software applications. To properly promote TurboSquid to audiences like the Game Developer's Conference, SIGGRAPH, and Autodesk University, Perschall needed a mobile platform that could showcase the company's online marketplace. He also required a system that could be used for testing.

Vendor: Dell (NYSE: DELL)
Customer: TurboSquid www.turbosquid.com        
Vertical Markets: Arts, Entertainment, and Media
State: Louisiana

 

Technology Used: Dell Precision M4400 mobile workstation with Intel Core 2 Duo processors, Microsoft Windows XP, Autodesk 3ds Max, Autodesk Maya, Autodesk Softimage, MAXON CINEMA 4D, Adobe RoboHelp, Adobe Photoshop


Solution
: TurboSquid currently features over 250,000 3D items on their site, which contains the largest library of 3D products worldwide. Each day, some of TurboSquid’s 1.5 million members visit the site to buy and sell 3D content, exchange ideas, and locate plug-ins for 3D software applications. TurboSquid is especially popular among news organizations, legal teams, and video game developers, as it helps these professionals save time and money.

 

An important part of TurboSquid’s marketing strategy is the live demos presented by the company’s VP of development, Beau Perschall. To properly promote TurboSquid to audiences like the Game Developer’s Conference, SIGGRAPH, and Autodesk University, Perschall needed a mobile platform that could showcase the company’s online marketplace. He also required a system that could be used for testing.

 

For Perschall, the solution was a Dell Precision mobile workstation. Several software applications were also installed for testing purposes, including two versions of Autodesk 3ds Max, two versions of Autodesk Maya, two versions of Adobe Photoshop, and one version of Autodesk Softimage, MAXON CINEMA 4D, and Adobe RoboHelp. Perschall has used his Dell Precision and the various software programs to test plug-ins within the Autodesk Certified Animation Plug-ins (ACAP) program, test TurboSquid technologies that have Flash components, and conduct other types of beta testing.

 

The robust performance of the Dell Precision mobile workstation in an intensive 3D testing environment was cited by Perschall as one of the major benefits of his new system. Rendering is 15 percent faster than a desktop with twice the RAM. The portable and durable nature of the mobile workstation has allowed the system to stand up well during intense travel, and the certified platform has minimized the number of issues during testing.

 

Further details: http://www.dell.com/downloads/global/casestudies/2009_turbosquid_10006984.pdf




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