Microsoft - L'Oreal
LOreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for their luxury products division.
Channel Partner: Siebel
Technology: Microsoft SQL Server 2000, Microsoft SQL Server 2005, Microsoft Windows Server 2003 Standard Edition.
Solution: LOreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for their luxury products division. Microsoft resellers Accenture and Siebel implemented a company-wide customer relationship management (CRM) system solution run on Microsoft Windows Server 2003 and a Microsoft SQL Server 2005 Databases. As a result, LOreal reported a boost in customer loyalty and reduced churn. Additionally, the volume of direct mail has been cut by 57 percent for a single promotion while response rate climbed to 62 percent. The company also has a consistent view of customers across all marketing channels.
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