Google Buys Aardvark for $50 Million

Search giant continues to snap up services companies.

February 17, 2010

D.H. Kass

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Google Inc. has confirmed reports that it purchased Aardvark, a free question-and-answer web site, for a reported $50 million, continuing its strategy to add users by snapping up services companies.

Reports first surfaced in December in a number of IT publications and web sites that a deal between the two companies was in the works.

Aardvark co-founder Damon Horowitz publicly confirmed the acquisition late last week and Google subsequently began mentioning it in blog entries. Read more...

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