HP Offers Converged Infrastructure Architecture for IT Sprawl

Vendor offers plan to redirect technology spending from maintenance to innovation

November 6, 2009

D.H. Kass

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Hewlett-Packard Co. said that it has the answer to fix data centers hamstrung by costly, sprawling infrastructure, detailing an all-in-one blueprint it called the Converged Infrastructure Architecture designed to unlock resources, reduce maintenance costs and spark technological innovation.

One day after data center rival Cisco Systems Inc., along with EMC Corp. and VMware, articulated their collective vision of tomorrow’s technology, HP offered to help enterprise and mid-market customers adapt to expected sea changes in the business environment with a framework for the data center to redirect technology spending away from maintenance and toward innovation.

HP officials said that the architecture consists of open, industry-standard solutions that channel partners can readily integrate and deploy.

The vendor said that it will roll out demand generation campaigns and sales tools to assist channel partners to sell solutions into this newly-defined space, which HP pegged at approaching $35 billion by 2012, citing data from researcher International Data Corp.

“A converged infrastructure addresses IT sprawl, the culprit behind why the majority of technology spending is on maintenance versus innovation,” said Ann Livermore, HP executive vice president, enterprise business.

HP turned to research data to make its case that an uncertain business climate continues to fuel the market’s hunger to pare costs connected to maintaining IT infrastructures.

The vendor pointed to data supplied by Coleman Parkes Research Ltd., a U.K.-based specialist in business-to-business IT research, indicating that nine in 10 executive business decision-makers believe the marketplace will continue its unpredictability, and eight in 10 expect to rely on technology to help them find their way forward.

The vendor also offered up data from a survey conducted by the magazine InformationWeek that revealed only one-third of technology budgets are allocated to business innovation, with the remainder directed at operating and maintaining the data center.

Architecture frees up siloed resources

HP officials described the Converged Infrastructure Architecture as unchaining siloed resources for the data center such as compute, networking and storage and, shepherded by virtualization technology, integrating them into flexible pools that can be adjusted and altered to fit any business, workload of application need.

“HP believes that tomorrow’s businesses will be built upon converged architecture,” said Dave Donatelli, HP executive vice president, enterprise servers and networking.

“Instead of having individual stacks like storage, networking and services, all stacks will be reunited. It also involves the convergence of tools, processes, power and cooling—all the way to the facilities. This means tighter integration of the infrastructure with the application and the business itself,” he said.

“We wholeheartedly believe that this is how IT will be built going forward.”

HP said that the Converged Infrastructure Architecture brings a number of technology innovations that boost business agility through delivering shared services on the fly, lower costs and complexity with a wire-once network fabric, optimize resource use for any application or workload, and improve data center energy efficiency and management.

TAGS: architecture,data center,Cisco,HP,infrastructure

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