Fonality Launches New Partner Program

Fonality Inc., a Dallas, TX-based provider of cloud-based Voice-over-Internet-Protocol (VoIP) and unified communications solutions for small and mid-size businesses (SMB), said that it has initiated a new tiered program for channel partners called Partner Plus that includes training, certification, tools and resources to help boost sales.

The vendor said that the Partner Plus program is aimed at providing channel partners with the proper training, marketing resources and tools to broaden their customer portfolio and, correspondingly, increase revenue.

Partner Plus includes three tiers--Authorized, Certified and Premium--with ascending responsibilities, capabilities and benefits. At the base level, Authorized partners sell hosted and hybrid-hosted solutions on the vendor's behalf; at the mid level, Certified partners work with Fonality, leading sales and marketing efforts to bring the right solutions to their customers; and, Premier partners, the highest level, are trained by the vendor to market, sell, and implement solutions.

In addition, under its Agent program, Fonality offers a 20 percent commission for sales referrals on cloud solutions with no cap on residuals throughout a contract's lifespan.

"A strong ecosystem of qualified and capable partners is imperative to our fast-growing customer base," said John John Young, Fonality general manager, channel operations.

"The Fonality Partner Plus Program was designed to provide our resellers with resources to better leverage our solutions," he said. "The enhanced program offers highly-competitive incentives while giving partners the unique flexibility to deliver cloud solutions as Fonality Agents, or hybrid-hosted solutions as a reseller."

Fonality said that channel partners may choose their level of participation in the program and that compensation and incentives map to certification and training. At each level, partners can sell the vendor's SMB-geared portfolio, which includes hosted and hybrid-hosted solutions.


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