Google Adds Premier Reseller Level to Channel Program

Google Inc. recently said that it has added a Premier level to its channel program as a step above its Authorized Reseller tier. The Premier tier is intended for high performing partners, officials said.
The company said in a blog post that while Authorized Resellers remain the "core focus" of its channel program, a subset of that group that meets certain revenue, technical expertise and customer success criteria can attain Premier status.
The reseller program for Google Apps consists of Authorized and Premier Enterprise Resellers and Authorized and Premier SMB Resellers. The vendor's reseller program for Enterprise Search, Earth and Maps offers Authorized and Premier levels.
Google said that the new categories will help customers find resellers that specialize in certain products and target specific-sized companies.
The vendor's reseller program for Google Apps, Earth, Maps and Enterprise Search currently spans some 3,000 resellers in 70 countries.
"As our reseller partners continue to help customers succeed, we hope these new standards will help them strengthen their business by providing clear benchmarks for them to strive for and meet," said Jim Chow, Google Enterprise Global Partner Programs in a blog post.

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