Google Now Sports More Than 2,000 Authorized Google Apps Resellers Worldwide

Google Inc. said that since this past April it has doubled the number of resellers participating in its nearly two-year old Google Apps Authorized Reseller program to some 2,000 sanctioned members.

To a certain degree, the company credits its qualification process with helping resellers to understand the business and technical ends of selling Google Apps. Resellers must demonstrate that they can set up a customer with Google Apps and must register initial deployments, which later can be transferred to the partner's control.

Jeff Ragusa, a member of the Google Apps team, said in a blog post this week that the company's reseller program has gained traction within the mainstream IT channel, including VARs, MSPs,web developers and hosters, ISPs and SIs.

Ragusa pointed to Google's practice to offer resellers control over customer billing and pricing as a lead component of the program.

"We've recognized from the start of our program that providing resellers with control over billing and pricing, and allowing them into the primary flow of account provisioning, support and messaging, is critical for them to effectively support their customers and make money," he wrote.

That mechanism, and others of similar ilk, has prompted "strong adoption" of the reseller program among MSPs, he said, pointing out that fixed rate service contracts--the hallmark of MSP relationships--are a "great fit for reliable and predictable products like Google Apps."

Ragusa said that one reason web developers, design and hosting companies have cottoned to Google Apps can be traced to providing email, which is "often a necessary part of helping small businesses with their online presence."

He said that Google will continue to pursue members for its authorized reseller program, tweaking it along the way to make it more attractive to prospects.









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