Cisco Points Channel Partners to Facebook

Cisco Systems Inc. is urging its channel partners to consider opening a fan page on Facebook, calling the popular social media site a "critical business tool," through which solution providers can "reach all of your customers with one portal."

With a wide variety of communication vehicles available to partners, including email, newsletters and Twitter, the benefits of creating a Facebook fan page easily may be overlooked, Cisco said.

In a blog post, the vendor offered a how-to tutorial to walk channel partners through the process to create a Facebook page.

"By aggregating all of your news, images, videos and blog entries in one place, a Facebook fan page lets your customers (and even other Cisco partners) visit one spot for all of your company's latest information," wrote Cisco's Kalpana Ettenson, a contributor to the vendor's channels blog.

"The best part is that it also lets them interact," Ettenson said.

Cisco offered that a Facebook fan page presents a compelling opportunity because allows channel partners to provide company information in one place, enables group discussions, extends reach, facilitates feedback, and, of course, the price is right.

The vendor suggested that channel partners check out some advice from Mari Smith, a Facebook expert, and also view some fan pages already set up by Cisco partners, including 2e2, Business Communications Inc., Dimension Data, Net Optics and Probil.

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