Avnet Launches Video Series for IT Professionals

Distributor Avnet Inc. said that it has launched a new series of videos, called Tech Trends, to offer helpful information and tips for engineers, resellers, OEMs and others in the technology supply chain.

The Tech Trends videos are housed at Avnet's OnDemand portal and hosted by Steve Phillips, Avnet chief information officer. Avnet OnDemand is the distributor's technology video portal offering titles on new products, trends, services and technical tutorials. Both Avnet and IT manufacturers supply content for the videos.

The initial video in the Tech Trends series, entitled "Selling to the CIO: 5 Things You Can Do to Get a CIO's Attention," includes Phillips' advice on how to sell IT solutions to a company's CIO. A second entry focuses on green technology and is called "Green IT: Business Drivers for a Green IT Strategy."

In the CIO video, Phillips advises channel partners, in their presentations to CIOs, to offer help on how to do more with less and also how to mobilize the company's infrastructure. He counsels channel partners to focus on business intelligence and security solutions, and to discuss how IT can transform business.

Avnet has lined up additional topics for future videos, including virtualization, data center and social media and the enterprise.

The distributor said that since it opened the OnDemand portal last year, some 60,000 visitors have viewed videos at the site.

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