N-able Training Offers MSPs Tips on New Customers, Extending Coverage
N-able Technologies said it is offering a new, 12-part, free Webinar series to help MSPs uncover business opportunities and learn how to place their existing SMB customers' networked devices under management.
The company also has stepped up its efforts to capture more mid-market business, launching a new website aimed at meeting the network systems management (NSM) and IT automation needs of mid-sized businesses.
The remote monitoring and management software provider says that as a group, no more than 10 percent of SMBs take advantage of managed services, leaving the remainder as a significant, open market opportunity for MSPs equipped to bring them into the fold.
Leading the charge is Gavin Garbutt, N-able's president and chief executive, who contends that SMBs will flock to managed services if MSPs learn how to offer full coverage to any customer, irrespective of their standing as either a break/fix, responsive, proactive or managed.
Garbutt sounds like an IT executive on a mission, offering that the RMM provider's strategy for its flagship N-central 7.0 product, free licensing promotions and, now, these Webinars, are all directed at closing the gap among the 10 percent of SMBs that have seen the light and the reluctant remainder.
"Although managed services adoption is at a record high within the IT channel, the reality is nearly 90 percent of the IT infrastructure that supports small- and mid-sized businesses remains unchanged," Garbutt said.
"Our goal is to enable the proliferation of managed services and stimulate mass-market adoption across the vast SMB landscape."
The webinars will cover topics such as 100% IT coverage, generating leads, the value of executive strategy meetings, targeting product or service needs, and building an effective referral program.
The training is open to all N-able partners.
N-able's new NSM and IT automation website offers online demonstrations and trials, white papers, case studies, news and product data on using NSM technology to pare costs and improve efficiency.