Cisco Debuts Marketing Tool for Channel Partners
In the last year, Cisco Systems Inc. has provided its channel partners with tools to help them survive the economic downturn, as have many other IT companies.
Now, with the economy seemingly poised for some degree of resuscitation, the vendor is offering its channel partners assistance to uncover and drive customer demand.
Accordingly, Cisco has launched a free, global, Web 3.0-based marketing engine called Partner Marketing Central, consisting of tools to help partners create and manage demand, generate reports on marketing campaigns, manage events, all on their own or in concert with the vendor.
In a video blog, Luanne Tierney, Cisco vice president, worldwide partner marketing, said that the new offering "simplifies and enhances our partner marketing experience so that now partners can truly have integrated marketing campaigns."
Tierney said that Partner Marketing Central is the "ultimate tool for partners to do co-demand marketing generation."
In particular, she pointed to an events module in Partner Marketing Central that allows channel partners to offload time consuming tasks associated with conducting an event such as registration, setup, email, incorporating social media and other activities.
"It helps partners with the execution phase of their marketing," she said.